Bilingual Arabic and English websites for Egypt and the GCC

Companies that work Egypt-to-GCC often ship an English site and promise Arabic later. Later rarely comes. Or they bolt on a widget that breaks layout and produces machine Arabic a buyer will not trust.

Two audiences, two pages

Arabic and English are not a coat of paint. RTL changes navigation, numbers, and forms. The Arabic should be written, not reverse-translated from marketing English. The English should sound like a person who sells the work, not a subtitle file.

For search, each language needs its own URL. A JS toggle that never changes the address teaches Google there is only one page. That is a common reason the Arabic version never ranks.

What we actually ship

POWER SHIFT builds bilingual products as a default for this studio — sites such as VIA Holidays and Lodiamo, and storefronts that switch language for shoppers. We do not claim offices in every GCC capital. We do build for teams who sell there.

When one language is enough

A purely local trade that never quotes abroad can stay in Arabic. A Czech or English-only audience does not need Arabic for politeness. Adding a language you will not maintain is how both versions rot.

Brief it as structure, not as a feature

Say which language is default, who writes each, and whether hreflang should pair the URLs. That belongs in the same conversation as what the site needs and what changes cost. The service is custom websites — with RTL treated as part of the build, not an extra sticker.