What does a clinic or doctor's website need in Egypt?

Most patients in Egypt find a doctor through a recommendation, then check them on Google or social media before they call. The website's job in that moment is narrow: confirm this is the right doctor, show where and when they practise, and make booking one tap away.

The three questions every patient has

1. Is this the right specialist for my problem?
2. Where is the clinic, and when is the doctor there?
3. How do I book — and will someone answer?

Everything else is secondary. If those three are not answered on the first screen of a phone, the patient goes back to the search results.

Pages worth having

• The doctor: real qualifications, positions and experience — only what can be verified.
• Services or conditions: explained in plain Arabic, the way patients describe them.
• Clinics: each location with address, days, hours and a map link.
• Booking: WhatsApp or phone, with what to send in the first message.
• Questions: preparation, what to bring, follow-up visits.

Arabic first, English when patients need it

Arabic is the default for most clinics in Egypt. English matters for expatriate patients, families abroad, or referrals from other doctors. If you need both, build both properly — bilingual sites are their own job.

What to avoid

• Promising outcomes or cures. Describe the service; do not guarantee results.
• Invented reviews or patient numbers.
• A booking form nobody checks. WhatsApp that someone answers beats a form that goes to an unread inbox.

An example

We built a bilingual site for Dr. Heba Ezz El-Arab's geriatric medicine practice: practice pages, her Cairo clinics, and a WhatsApp booking path. It follows the same three-question logic.

Also worth reading: turning visitors into enquiries and what changes website cost. When you are ready, see web design in Egypt.